In 2015, Amin Adjmi started selling his retro-futuristic chillwear brand, STAYCOOLNYC, from the trunk of his car at Boston University.
A genre pioneered by Adjmi, chillwear is a category of clothing that combines surf, skate, and streetwear into one.
Whether you’re lounging at home, hanging with friends, or thrifting your local vintage shop, their effortless and comfortable pieces can be thrown on wherever you go.
STAYCOOLNYC has had success with a number of collaborations, working with partners such as Burger King, Arizona Iced Tea, Lil Dicky, Barstool Sports, and more to create capsule collections.
They are embedding STAYCOOLNYC's brand identity into many different fields including hospitality, transportation, interior design, and countless other sectors. From rugs and accessories to hoodies and home goods, STAYCOOLNYC's vibrant aesthetic has already been infused into an array of products.
Inspired by retro style and culture, STAYCOOLNYC strives to put a futuristic twist on the fashion of the past. Built on positivity and nostalgia, their products and content are meant to evoke the feeling of being a kid again.
