1. Make the best things.
2. Succeed at the expense of nobody.
3. Treat their customers as peers.
4. Offset their environmental impact.
5. Use their voice to inspire positive change.
6. Prioritize happiness over growth.
The purpose of Peak Design is to create happy, meaningful lives for the people that work there. They believe their mission can only be achieved when 40 (and counting) self-actualizing, highly stoked people enthusiastically step into the Peak Design office every day. Their purpose and their mission go hand-in-hand.
Honest, thoughtful, delightful, radical. These themes describe their products and ultimately everything they make or do: their brand, office culture, Flagship Store, environmental rants, and especially their rec-league soccer performances.
Entirely carbon neutral, they are founding members of Climate Neutral. They give 1% of their revenue to environmental nonprofits through their 1% For The Planet membership. A Certified B Corp, they meet the highest standards for verified social and environmental performance, transparency, and accountability.
