Born from founder Yvon Chouinard's groundbreaking (groundhealing?) innovation and dedication to creating quality products using only the most sustainable practices, Patagonia has grown into the go-to outdoor clothing and gear brand.
In addition to providing exceptional products in an Earth-minded way, Patagonia partners with grassroots organizations and frontline communities to restore lands, air, and waters to a state of health; to arrest our addiction to fossil fuels; and to address the deep connections between environmental destruction and social justice.
Patagonia strives to build the best product, provide the best service, and constantly improve everything they do. The best product is useful, versatile, long-lasting, repairable, and recyclable. Their ideal is to make products that give back to the Earth as much as they take.
They promise to examine their practices openly and honestly, learn from their mistakes, and meet their commitments. They value integrity in both senses: that their actions match their words (they walk the talk), and that all of their work contributes to a functional whole (their sum is greater than their parts).
Every decision Patagonia makes is in the context of the environmental crisis challenging humanity. They work to reduce their impact, share solutions, and embrace regenerative practices.