Founders Lisa and Tom set out to create drinks that were complex, crafted and clean. They are deep into food, flavors, crafted cocktails and hanging out, but they were growing bored of the after effects of booze. They wanted to rethink what it means to have a drink, and how they wanted to engage with people.
Beyond this, they were driven to create a mission-based, sustainable company that positively impacts the environmental future of our planet. Clarity and connection are key to creating a better future, fuelled of course by a really good NA cocktail.
These drinks are fuel for optimists. When talking about optimism, it doesn't mean mindless, uninformed positivity. Optimism is an active state, a life-long practice to build resilience, envision a better future and then do something to make it happen.
OPTIMIST is committed to using business as a force for good™. They are proud to be the first non-alcoholic company in North America to achieve full B Corporation certification, but hopefully the first of many.
OPTIMIST directs 2% of sales to provide access to mental wellbeing services for underserved youth in our communities. They are proud to announce their launch partner is Safe Place for Youth, a Venice CA based non-profit organization.
