Founder Shane used to hate getting out of the shower and using a towel he didn’t like. He founded Onsen to restore this overlooked essential to its rightful place: the foundation of a more enjoyable shower. Because better basics elevate daily routines into joyful rituals. And thoughtfully designed products are the ones we reach for again and again.
Shane is half-Japanese, and if there’s one thing he learned from the time he spent living and working there, it’s the incredible value placed on product functionality. The type of stuff that we use in our everyday routines without thinking about it—that is, we don’t think about it until the thing stops doing its job and turns a daily routine into a daily headache.
Onsen exists to restore the value of overlooked basics through smarter, functional design.
Introducing the thirstiest towel you’ve ever met. With its unique open weave, their Waffle Towel soaks up 3x its weight in water, yet is cleaner, drier, and softer than other towels.
Inspired by their founder’s Japanese heritage, the Waffle Towel weaves softness, absorbency, and quickness to dry into an elevated basic that works without compromise.
