It started with two people, a roll of Merino wool felt and a basic idea that people prefer quality in anything around them. Founded by Holger Graf and Daniel Lantz in 2008 and inspired by Holger’s German heritage and Daniel’s love for the Japanese ideas of less, but chosen, they work with some of the world's earliest, most durable and sustainable materials, wool felt, leather, hemp and canvas. Using the finest Merino wool, graf lantz brought fun and style to the once overlooked miracle fabric to bring joy to all of their products.