Founded by designers Eva Bauer and Hetal Jariwala who met while attending Stanford’s Product Design program.

The duo teamed up when they both saw an unmet need around the use of reusable bags. After much work delving into the reasons why people often forgot their reusable bags, their first bag, the 24-7 bag, was born. Since then, their line has expanded to include a variety of lightweight compactable bags all meticulously designed for real life on the go.

As designers, it’s important to Eva and Hetal that flip & tumble’s products solve real world problems and bring joy to their users' everyday lives. They strive to do this by producing high quality, durable products that really get used.