1. Make beautiful products. Without beauty there is no product.
2. Create products of enduring value using quality materials and superior construction.
3. Strive for Resonance in everything we do. Products that have resonance come from focus, attention to detail, and the quest for perfection.
4. Never be complacent with design. The next iteration must be better.
5. Everything we make will be manufactured in the USA. With determination it can be done.
USA made - always. Enduring value, resonant design, beautiful materials - those are the things that matter to American Trench.
Launched in early 2013, American Trench was founded to bring forward the exceptional product manufacturing that exists within the United States.
A trench coat purchased in London in 2009 and subsequent discussions of USA manufacturing originally inspired their first product - a trench coat.
